.svg){kind=logo}
Gain clarity: Together, we translate ambition into an executable course: sharpen your goals, map the revenue model, and lay down a focused go-to-market strategy.
The result? An integrated framework the whole team can reference to for clarity and coordinated action.
Gain confidence: We (re-)wire the machine for repeatable revenue: instrument data & key metrics, align the tech stack, and install tight execution cadences.
Data, automation, and processes work in sync so pipeline, retention, and expansion compound with less chaos or cash burn.
Gain capability: Together, we align culture and people. You know who to hire next, how to onboard, how retain them, and when to add leadership depth.
Create a self-sufficient revenue organisation that keeps growing long after I step back, with methodology and process.
30 Minutes (Free)
Name your top three growth challenges and we'll pinpoint your #1 revenue blocker.
You'll leave with first advice and takeaways, no strings attached!
If we are both thrilled to explore more, we continue with a Go-to-Market Hour.
60 Minutes (Free)
We put challenges into context with a deep-dive into your current Go-to-Market approach.
The outcome is yours to keep, whether we work together or not.
If we see untapped value in your business that I can help you unlock, I'll suggest the right approach.
Targeted and Programmatic
GTM Audit & GTM Due Diligence, to uncover untapped potential (implemenation "done by you")
Growth Advisory, to help master founder-led sales ("done with you").
Fractional Leadership, to build a first revenue system ("done for you").
"The GTM health-check achieved great results in a very tight timeline. Michael's findings and detailed action items with additional guidance, helped us close 100k ARR of pipeline within less than 4 weeks."
Master Founder-Led Sales
"Hands-on go-to-market advisor,
to set you up for growth."
Build a Scalable Revenue System
"Save 300k+ salary, 9+ month
recruiting, for an ≈18 months tenure."
Targeted Packages
"Packaged services,
priced by scope and stage."
One of our key challenges was how to price our product. Michael's suggestions on how to set the price for Taxpeer proved to be valuable. Even as an early stage start-up, we were able to implement his practical advice. Michael's guidance gave us greater confidence in our pricing decisions. He provided valuable go-to-market insights and advice that was perfectly suited to our situation, needs and capabilities.
Early-stage technology startups with a B2B business model often have unique growth challenges. To bridge the gap between trainings and hands-on advisory, we have successfully implemented Go-to-Market Office Hours with Michael. Founders received tailored, actionable advice from an industry expert, precisely aligned with their current stage of development—helping them validate and scale their go-to-market strategy effectively.
The sparring sessions on our strategy and go-to-market, helped us to map out our path to become a relevant player. As a result, customers can see the distinctive value we provide. That was the most important outcome. Beyond, his tactical advice on sales or hiring, have proven to be invaluable. It has always been very easy to work with Michael, as he acted as a member of our team, who cared for our customers, and our short- and long-term success.
Michael has been instrumental in equipping startups with essential strategic sales skills. Through his workshops and guidance, founders gained valuable insights into B2B sales, pricing strategies, and customer development, helping them navigate their growth journey more effectively. We asked participants for feedback and the course achieved an above average rating of 4.9/5.
One of the best account managers I ever had! (and I have worked with AWS for over 7 years) He pushed me to achieve my goals, try to help whenever he finds it right. Always available, knows my business and what is required. Always tried to find the relevant network for me and connected me with relevant CTOs/companies."
I like the open interaction and always helpful thoughts from Michael! He is really dedicated to what he is doing, like to generate value-add for his Start-up customers. In 1:1 and 1:many he is a cool representation of what I expect as Amazon core values! Thank you for all the support!
As a Chief Revenue Officer (CRO) or GTM Advisor, my primary objective is to accelerate revenue generation while ensuring sustainable, efficient, and profitable growth until you hire for a full-time role. I integrate seamlessly with your leadership team to implement a customer-centric strategy, foster cross-functional alignment across Marketing, Sales, Customer Success, and RevOps, even if some of these functional groups are still developing, and cultivate a culture focused on execution.
The Startup Growth Framework™, or specific elements of it, serves as our shared reference to prioritize, align, and act with clarity.
The Startup Growth Framework™ is an is an integrated operating model for startup and scaleup growth. With eight key components it is purpose-built for SaaS/Tech startups and scaleups from Pre-Seed/Seed to Series A/B, but can also be adapted to more mature businesses to drive revenue from innovations. It is developed from extensive research and insights gathered from founders, investors, and industry experts.
It integrates top-tier sub-frameworks, methods and processes from thought leaders across various disciplines. It aids in diagnosing growth challenges, preventing siloed thinking, and serves as a guide to 1) focus on leverage given scarce resources and 2) helps to develop recommended actions to solve those challenges.
There is a three-step process, consisting of a 'Growth Strategy Call,' 'Go-to-Market Health Check,' and (optional) 'Go-to-Market Audit.' I like to see this as a mutual application process, since both sides need to say "yes" to each other.
The steps are designed to help understand the challenges, goals, and expectations better.Each step is also focused on providing value to you. Early on, you get directional guidance. You can challenge my background, experience and thinking in order to look for "fit", like I do.
I belief, this mutual application process builds a strong foundation for collaboration at the time both parties enter an agreement. And other founders I have worked with confirmed this belief.
When founders and their teams require assistance, they can't afford to wait for the next cohort to begin. Therefore, applications are open continuously, allowing for immediate enrollment as long as seats are available. If no seats are available, I will nevertheless ensure to help you with your challenges, as I am engaged in national & international networks for GTM leaders and operators.
The Growth Foundation and Revenue Leadership program aim at balanced, healthy short- and long-term revenue growth. I help you reach next milestones, build the right Go-to-Market strategy, operate a repeatable revenue system, and exceptional team.
When the business is on a healthy growth trajectory, and financially strong enough, a full-time Chief Revenue Officer takes over. I stay for a transition period for smooth, uninterrupted handover and then phase-out. In some cases I might stay as advisor / board member.
Contracts for Go-to-Market advisory and fractional revenue leadership begin at 3+ months to ensure both immediate and sustained Go-to-Market and revenue impact.
Some founders, especially first or second time founders, or CEOs/Head of Sales lack extensive sales experience when trying to land first important deals. The "Strategic Deal Support" service addresses this challenge and supports you winning the most critical deals for your business. I'm with you from initial first call preparation to deal closing, successful onboarding to achieving customer impact. My background includes sales of hardware, software/SaaS, and services ranging von ACVs of $10-50k ARR to more than $1m ARR multi-year deals, across various industries and customer segments (Startups/Scaleups/Unicorns, SMB & Enterprise).
If you are considering using those grants or funds to work with me, please reach out to discuss further. I am a registered and accredited consultant with organizations such as the Bundesamt für Wirtschaft und Ausfuhrkontrolle (BAFA) and collaborate with other programs and institutions as well.
My programs and services are particularly relevant for Business Angels, Investors and Venture Capital companies that look for capital efficient growth and helping portfolio companies with growth challenges.
My Go-to-Markt Office Hours are often a good start for you and your portfolio companies to start with.
If you believe one of your portfolio startups aligns well with one of the offerings, let's arrange a meeting (Link) to explore a potential collaboration.
"Ideas are easy, execution is everything. It needs a team to win."
