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Gain clarity: Together, we translate ambition into an executable course: sharpen your goals, map the revenue model, and lay down a focused go-to-market strategy.
The result? An integrated framework the whole team can reference to for clarity and coordinated action.
Gain confidence: We (re-)wire the machine for repeatable revenue: instrument data & key metrics, align the tech stack, and install tight execution cadences.
Data, automation, and processes work in sync so pipeline, retention, and expansion compound with less chaos or cash burn.
Gain capability: Together, we align culture and people. You know who to hire next, how to onboard, how retain them, and when to add leadership depth.
The goal? Creating a self-sufficient revenue organisation that keeps growing long after we step back, with methodology and process.
30 Minutes (Free)
Name your top three growth challenges and we'll pinpoint your #1 revenue blocker.
You'll leave with first advice and takeaways, no strings attached!
60 Minutes (Free)
We put challenges into context reviewing your current Go-to-Market approach.
The outcome is yours to keep, whether we work together or not.
Ad-Hoc and Programmatic
Programs: Growth advisory or fractional revenue leadership.
Flex Services, e.g. a Go-to-Market audit, for urgent feedback, action items and immediate impact.
"The Go-to-Market audit achieved great results in a very tight timeline. Michael's findings and detailed action items with additional guidance, helped us close 100k ARR of pipeline within less than 4 weeks."
"Hands-on go-to-market advisor,
to set you up for growth."
"Save 300k+ salary, 9+ month
recruiting, for an ≈18 months tenure."
"Every client situation is unique.
Let's find out what works for you."
One of our key challenges was how to price our product. Michael's suggestions on how to set the price for Taxpeer proved to be valuable. Even as an early stage start-up, we were able to implement his practical advice. Michael's guidance gave us greater confidence in our pricing decisions. He provided valuable go-to-market insights and advice that was perfectly suited to our situation, needs and capabilities.
Early-stage technology startups with a B2B business model often have unique growth challenges. To bridge the gap between trainings and hands-on advisory, we have successfully implemented Go-to-Market Office Hours with Michael. Founders received tailored, actionable advice from an industry expert, precisely aligned with their current stage of development—helping them validate and scale their go-to-market strategy effectively.
The sparring sessions on our strategy and go-to-market, helped us to map out our path to become a relevant player. As a result, customers can see the distinctive value we provide. That was the most important outcome. Beyond, his tactical advice on sales or hiring, have proven to be invaluable. It has always been very easy to work with Michael, as he acted as a member of our team, who cared for our customers, and our short- and long-term success.
Michael has been instrumental in equipping startups with essential strategic sales skills. Through his workshops and guidance, founders gained valuable insights into B2B sales, pricing strategies, and customer development, helping them navigate their growth journey more effectively. We asked participants for feedback and the course achieved an above average rating of 4.9/5.
One of the best account managers I ever had! (and I have worked with AWS for over 7 years) He pushed me to achieve my goals, try to help whenever he finds it right. Always available, knows my business and what is required. Always tried to find the relevant network for me and connected me with relevant CTOs/companies."
I like the open interaction and always helpful thoughts from Michael! He is really dedicated to what he is doing, like to generate value-add for his Start-up customers. In 1:1 and 1:many he is a cool representation of what I expect as Amazon core values! Thank you for all the support!
As a Chief Revenue Officer (CRO) or in a similar role, my primary objective is to accelerate revenue generation while ensuring sustainable, efficient, and profitable growth until you hire for a full-time role. I integrate seamlessly with your leadership team to implement a customer-centric strategy, foster cross-functional alignment across Marketing, Sales, Customer Success, and RevOps (even if some of these functions are still developing), and cultivate a culture focused on execution.
The Growth Success System™, or specific elements of it, serves as our shared reference to prioritize, align, and act with clarity.
The Growth Success System™ is an is an integrated operating model for startup and scaleup growth. With eight key components it is purpose-built for SaaS/Tech startups and scaleups from Seed to Series B, but can also be adapted to more mature grown ups. It is developed from extensive research and insights gathered from founders, investors, and industry experts.
The System integrates top-tier sub-frameworks, methods and processes from thought leaders across various disciplines. It aids in diagnosing growth challenges, preventing siloed thinking, and is an an action guide on how to solve those challenges.
The three-step process, consisting of a 'Growth Strategy Call,' 'Go-to-Market Hour,' and an optional 'Go-to-Market Audit,' serves as a kind of mutual application process. The steps are designed to help us understand each other's challenges, goals, and expectations, laying a strong foundation for future success when both parties decide to enter an agreement.
When founders and their teams require assistance, they can't afford to wait for the next cohort to begin. Therefore, applications are open continuously, allowing for immediate enrollment as long as seats are available. If no seats are available, I will ensure to provide support in some capacity.
The programs aim to enable both short- and long-term growth, helping you reach your next milestones and establish the strategy, systems, and team for a full-time hire to take over. Typically, contracts for Go-to-Market advisory and fractional leadership begin at 3+ months to ensure both immediate and sustained Go-to-Market and revenue impact.
Some founders, especially first or second time founders, or CEOs/Head of Sales lack extensive sales experience when trying to land first important deals. The "Strategic Deal Support" service addresses this challenge and supports you to win the most critical deals for your business. I'm with you from initial first call preparation to deal closing, successful onboarding to achieving customer impact. My background includes sales of hardware, software/SaaS, and services ranging von ACVs of $10-50k ARR to more than $1m ARR multi-year deals, across various industries and customer segments (Startups/Scaleups/Unicorns, SMB, Enterprise).
If you are considering using those grants or funds to work with me, please reach out to discuss further. I am a registered and accredited consultant with organizations such as the Bundesamt für Wirtschaft und Ausfuhrkontrolle (BAFA) and collaborate with other programs and institutions as well.
My programs and services are particularly relevant for Business Angels, Accelerators, or Venture Capital companies. If you believe one of your portfolio startups aligns well with one of the offerings, let's arrange a meeting (Link) to explore a potential collaboration.
"Ideas are easy, execution is everything. It needs a team to win."
